Georgina is Marketing Director at TWM Solicitors, responsible for shaping and delivering the firm’s marketing, business development and communications strategy. [Home | SharePoint]
She works closely with the Managing Partner and Heads of Department to ensure the firm’s marketing activity supports its overall business plan, with a focus on generating measurable results and strengthening relationships with clients and referrers.
Georgina leads a wide-ranging function that includes brand management, PR and media relations, digital marketing, website development, content strategy, CRM, events and client feedback programmes.
Her role combines strategic oversight with hands-on delivery - coordinating internal stakeholders across the firm while managing external agencies and marketing suppliers to ensure consistent, high-quality execution. She is also accountable for the firm’s marketing budget and the performance of all marketing channels.
Georgina has particular experience in:
- Developing and implementing firmwide marketing and business development strategies
- Leading major digital projects, including website development and migration
- Managing PR, media enquiries and reputational communications
- Supporting legal directory submissions and profile-raising activity
- Delivering internal communications and firmwide campaigns
- Aligning marketing activity to departmental and office-level business plans.
She takes a practical, outcome-focused approach to marketing, working closely with partners and teams to ensure activity is relevant, targeted and adds value to clients.